How to Sell a House: Step‑by‑Step Guide for 2025

Understand the St. John's Real Estate Market

Every successful sale begins with understanding your local market. In St. John's, real estate has its own seasonal trends. Demand often picks up in spring and summer, while winters might see fewer (but more serious) buyers. Take a look at recent sales in your neighborhood. As of 2025, the market is quite active, with many homes selling in just a few weeks when priced right.

Price Your Home Correctly from the Start

One of the most important steps is pricing it correctly. This requires looking at comparable recent sales (“comps”), current listings, and your property's unique features. While tempting to “try a high price,” overpricing can deter buyers. A well-priced home can attract multiple offers, while an overpriced one can linger on the market.

Prepare Your Home for Sale

It's time to make your home shine and create a strong first impression. Local buyers appreciate well-maintained homes, as our Newfoundland climate can be tough on properties.

• Declutter and Depersonalize: A cleaner, simpler space helps buyers envision themselves living there. Maximizing the sense of space is key.
• Deep Clean: A thorough cleaning from top to bottom makes a huge difference. Wash windows to let in natural light and ensure every room smells fresh.
• Complete Minor Repairs: Fix leaky faucets, replace bulbs, and touch up paint. Small repairs prevent buyers from seeing your home as a “fixer-upper.”
• Boost Curb Appeal: First impressions start at the curb. Trim bushes, mow the lawn, and in winter, keep walkways clear of snow and ice.

Market Your Home to the Right Buyers

Most buyers in St. John's start their search online, so a strong digital presence is crucial. We use a variety of strategic techniques:

• Professional Photography & 3D Tours: High-quality photos are non-negotiable. We also offer immersive 3D tours for remote buyers.
• Online Listings & Social Media: Your home will be on the MLS and promoted through targeted social media ads to reach active buyers.
• Community Marketing: A "For Sale" sign and tapping into our local network can be surprisingly powerful in a community-oriented area like ours.

Be Ready for Showings and Open Houses

It's your job to accommodate interested buyers. The more flexible you are with showings, the more potential buyers will see your home.

• Stay Flexible: Buyers might request showings during evenings or weekends. Being accommodating is key to a quicker sale.
• Make Buyers Feel Comfortable: It's best if you (and pets) are not home during showings. Turn on lights and open curtains to make your home bright and welcoming.
• Keep It Clean and Safe: Maintain a "show-ready" condition. In winter, salt your steps to prevent ice – safety is part of a good impression.

Negotiating Offers with Confidence

An offer outlines the price and conditions (like financing or home inspection). This is where a skilled agent becomes invaluable.

• Review the Details: It's not just about price. We'll look at the closing date, conditions, and what's included.
• Counteroffers: You can accept, reject, or make a counteroffer. In a competitive market with multiple offers, we'll help you strategize.
• Lean on Local Expertise: We provide objective advice rooted in experience with the St. John's market to get you the best possible outcome.

Closing the Sale and Moving Forward

Closing is the finish line where ownership is officially transferred. This process involves real estate lawyers for both parties.

• Satisfying Conditions: The buyer will complete their home inspection and finalize financing.
• Legal Paperwork: Your lawyer will work with the buyer's lawyer to handle the title transfer and all financial details.
• Moving Out: Plan your move for the closing date. Cancel or transfer utilities and forward your mail.
• Closing Day: Once funds are exchanged and the property is registered, the deal is officially closed. Congratulations!